IBS Las Vegas Returns as Be+Well Beauty & Wellness Show in 2026

For professionals who regularly attend IBS Las Vegas, the 2026 event introduces significant changes that broaden the focus beyond traditional beauty-industry programming. The updated format reflects a broader connection between beauty, wellness education, and professional development.

The event has evolved into the Be+Well Beauty and Wellness Show with a stronger emphasis on integrated experiences and industry collaboration. Attendees can expect a wider range of products, educational sessions, and networking opportunities across both the beauty and wellness sectors.

We have followed the International Beauty Show through its different stages of development, and this transition marks an important shift for the industry. This guide explains what is changing in 2026 and what attendees should expect from the updated event experience.

IBS Las Vegas 2026 Becomes The Be+Well Beauty And Wellness Show

The International Beauty Show (IBS) Las Vegas is now the Be+Well Beauty and Wellness Show, a fully reimagined event that merges the legacy of IBS with a broader vision for where the beauty industry is heading.

Be+Well Beauty and Wellness Show is the unified home of IBS and IECSC, organized by Questex, designed to serve hair, skin, spa, wellness, and body professionals under one roof at the Las Vegas Convention Center, June 27-29, 2026.

This is not simply a rebranding exercise. Be+Well reflects a structural shift in how professionals across beauty, spa, and wellness operate, and how their clients think about the services they seek.

The global wellness economy is valued at $9.8 trillion, according to the Global Wellness Institute.

Experience A Working Show Built Around Demos, Training, And Deals

Be+Well is designed as a working show, not a passive showcase. Every section of the floor is built around doing, touching products, watching live technique demonstrations, attending educational sessions, and negotiating directly with vendors.

You can arrive with a targeted list of product categories to evaluate, move through the relevant neighborhood zones, attend demonstrations tied to those categories, and leave with purchasing decisions already made. The format compresses what would normally take weeks of research and vendor outreach into a single focused day on the floor.

400+ Exhibitors And 60+ Education Sessions

Be+Well Las Vegas gives you access to over 400 top beauty, hair, and skincare brands, along with world-class education across more than 60 sessions. Whether you prioritize the show floor or the classroom, both are built to move your business forward.

 

This year, IBS and IECSC Merge Into One Unified Show.

For years, IBS and IECSC ran side by side at the Las Vegas Convention Center as two separate shows with two separate registration tracks. That era is over.

Questex has merged the International Beauty Show (IBS) and the International Esthetics, Cosmetics and Spa Conference (IECSC) into a single integrated platform called Be+Well. The combined event brings together over a century of history. IBS held its first show in 1917, and IECSC launched in 1998.

More than 32,000 beauty and spa professionals attended Questex’s New York shows in 2025, and the Las Vegas edition builds on that combined audience base.

Two Audiences Now Combined Into One Show Floor

What this merger means for you: the show floor you walk in June 2026 will include exhibitors, educators, and attendees from both the hair and salon world and the spa and esthetics world. Are you a colorist curious about skin treatments? An esthetician interested in adding retail to your menu? The merged audience creates genuine cross-disciplinary discovery that was harder to access when the shows ran separately.

Be+Well also expands into fitness and wellness, with exhibitors and education covering sleep health, recovery technology, wearable devices, nutrition, and longevity services.

What’s New This Year at the Be+Well Beauty and Wellness Show?

The most significant structural change at Be+Well is how the show floor is organized. Rather than a traditional exhibit hall, the floor is divided into themed neighborhood zones, concentrated clusters of relevant brands, demos, and education tied to a specific discipline.

Moving Between Hair, Spa, Retail, And Tech Neighborhood Zones

The new layout consists of neighborhoods that bring communities of buyers and sellers together and blur the lines between traditional beauty, spa, and wellness. Neighborhoods include Hair and Salon Essentials; Spa and Wellness; Nails, Cosmetics, and Lashes; Business and Education District; Retail Zone; and TechZone.

Each zone functions like its own micro-show. You can spend a focused block of time in the Hair and Salon Essentials neighborhood, then walk directly into the TechZone to explore personalization technology without losing the context of what you were evaluating.

Comparing Vendors Side By Side Within Each Category

Because competing brands within the same category cluster in the same neighborhood, comparison shopping becomes practical rather than exhausting. You move through a zone, evaluate your options in sequence, and make more informed purchasing decisions in less time.

Finding New Products Through Adjacent Categories

The neighborhood structure also creates something less obvious but just as valuable: accidental discovery.

When your path between two appointments takes you through the Retail Zone, you encounter products you were not specifically seeking. That is how small brands get found, and how professionals discover solutions to problems they did not yet know had answers.

A Hands-On Show Built Around Demos And Product Testing

One thing we have consistently observed: the professionals who get the most from shows like this are the ones who engage physically with what is on the floor. Be+Well is structured to reward that engagement.

Live Demonstrations And Product Trials

Platform artists, brand educators, and clinical specialists demonstrate techniques live across the show floor. You watch a working professional use a product in real time and ask questions mid-demonstration, a kind of learning that online content simply cannot replicate.

Show-Only Deals And Direct Vendor Conversations

The Expo offers hands-on demonstrations, exclusive previews, show-only discounts, and direct conversations with the people behind the brands. Show-exclusive pricing is a real financial incentive; many attendees offset a meaningful portion of their registration and travel costs through purchases made on the show floor at rates not available elsewhere.

• RELATED: Are Trade Shows Worth It? Evaluating Impact, Visibility, & Value

 

Planning Your Time Across Zones, Demos, And Sessions

A show of this scale rewards preparation. We have watched attendees arrive without a plan and leave overwhelmed, and others walk away with new suppliers, new techniques, and new momentum. The difference is almost always preparation.

Before you arrive:

• Set three specific business goals for what you want to accomplish at the show
• Map the neighborhood zones relevant to your specialty first, then leave time for adjacent exploration
• Register for paid conference sessions early; popular sessions fill before the doors open
• Build gaps into your schedule for unplanned vendor conversations
• Bring a way to capture contact information, so follow-up is immediate

The show runs June 27-29, 2026, at the Las Vegas Convention Center. Early-bird registration is available, and locking in that rate gives your show-floor purchasing budget more room to work with.

• RELATED: Las Vegas Trade Show Calendar 2026

 

Closing Thoughts – A New Format That Changes How You Experience The Show

Be+Well Beauty and Wellness Show 2026 is more than a rebrand of IBS Las Vegas. It reflects the growing connection between the beauty, wellness, spa, retail, and technology industries. The event now combines these sectors into one integrated experience. With themed neighborhood zones and live demonstrations, exhibitors face more competition for attendee attention.

A strong booth presence now requires more than simple signage or product displays to help make your trade show booth stand out. Strategic layouts, large-format graphics, branded environments, and interactive displays help brands attract visitors and support product demonstrations.

Exhibitors who stand out at events like Be+Well usually prepare early. They create visually cohesive booths and focus on engagement instead of simple product placement.

Need help preparing your exhibit for Be+Well Las Vegas 2026?

Contact Step and Repeat Las Vegas for professional trade show displays, portable trade show booths, exhibit printing, custom graphic design, and installation support.

We help beauty, wellness, spa, and retail brands create polished exhibit environments that attract attention, support product demonstrations, and strengthen brand visibility throughout the show floor experience.

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