The term Step and Repeat comes from hollywood as stars on the red carpet would step up to the professional photographers and then move on to the next group of professional photographers. This motion of stepping up and repeating the action is where the term “Step and Repeat” comes from. Our graphic design team would like to think that the term Step and Repeat comes from their side of the industry where the corporate logos “repeat” themselves on the custom backdrop. The term is also referred to as a “Press Wall” which refers to the photographers and press who are taking photos of the celebrities. The overall purpose is to capture talent or celebrities in front of a sponsors logos.