So… What’s this Step and Repeat all about then?
If you are looking for a Step and Repeat or Press Wall for your event you have come to the right place! A Step and Repeat is a backdrop of various lengths and sizes that incorporates a sponsor logo or product launch at a red carpet event. The main purpose of a Step and Repeat is to capture the photos of guests and celebrities on the logo wall to ensure that the brand will get maximum exposure. The literal meaning of Step and Repeat comes from celebrities who walk the red carpet at events like galas, movie grand openings and charity events in which they walk the red carpet, have their photo taken in front of the logo or press wall and then repeat the same action for the next set of professional photographers. Photoshop also uses the term Step and Repeat which is the process in which you are able to cut and paste to actually make the Step and Repeat.
There are several types of Step and Repeats that are sold to the public and to corporate and private events. The cheapest and most economical version is a vinyl pipe and drape version which comes with a bag of poles and a vinyl draped over it. This type requires assembly and is usually seen at a wedding, bar or bat mitzvah, quinceaneras and small events. This type of Step and Repeat is typically fine for small events where photos are taken with cheap cameras or camera phones but most professional photographers in Las Vegas will not shoot images on this type of backdrop because it causes glare in the images and shows wrinkles.
With Step and Repeat Las Vegas, we only use high quality stand systems which can be setup in 5 minutes and do not require any tools for setup as this eliminates the headache of assembly and provides a seamless and non wrinkled backdrop. Without any poles showing, this setup allows for professional Las Vegas photographers to take nice full-body images of each guest or celebrity.
There are three (3) main types of Step and Repeat materials that are used for mostly every event:
1) Vinyl: Vinyl is the cheapest option and is utilized primarily for Step and Repeats that have multiple logos and are used for one time and thrown away after. These Step and Repeat banners usually wrinkle very easily and cause a glare when photos are taken. The backdrop can be setup with a pipe and drape and pole pockets which takes assembly and tools. This type of setup would not be recommended for outdoor use or anywhere that would be windy as the backdrop tends to become a sail.
2) Fabric: Fabric is the best option for a Step and Repeat Banner as you have many different options for logos, graphic designs and colors. This option offers the best use of a Step and Repeat because of the customizations that it can offer. This type of backdrop is wrinkle free and can fold up very easily to be used over and over again. This would also be the choice for all professional photographers as the backdrop does not have any glare like the vinyl step and repeat. The backdrop stand also takes less than 5 minutes to setup and the edges are always finished to not show any of the pole or backdrop stand. This type can also have a fabric on the back that can also provide branding as well.
3) Hard Panels: Hard panels are the cheapest option to use and would be the most rigid of the three. The appearance is very professional as well as the quality of the graphics that can be produced. The downside to these panels is that every 5ft there would be a seam that is visible. The other downside is the slide in holder for the bottom of each panel will be visible and usually covers some of the red carpet which does not look that professional in photos.
You can find more specific answers below, however if there is something you would like to know that’s not on the list, please feel free to contact us or use out form below!